Samsung Gaming

Launching a new cloud gaming platform for TV with Xbox.

While Head of Marketing at Samsung I led the global go-to-market for Gaming Hub, a new cloud gaming platform for Samsung smart devices offering 100s of high quality games available to play instantly, no console required.

The launch captured global press attention and billions of on-device impressions, driving a 10x surge in monthly players and console-level engagement.

Strategic marketing alliances with top gaming studios including Epic (Fornite) and Bethesda (Starfield) enabled my team to showcase the power of Samsung hardware, cloud tech, and content partnerships.

A global brand identity for Samsung Gaming was developed and integrated campaigns presented the offering through trailer-style videos with slick motion graphics, reinforcing the premium experience.

Post-launch our platform growth agenda prioritized content partner and device launches, broadening the experience from Smart TV to Monitors, Projectors, and eventually Mobile devices via a Gaming Hub mobile app.

Broader industry and community partnerships also played a key role in Samsung Gaming success, with key strategic investments in The Game Awards as a “Superbowl of Gaming” and Summer Game Fest annual showcase.

At the Game Awards 2022 my team negotiated a multi-level partnership including streaming the Game Awards on Samsung TVs and live at the flagship 837 retail store in NYC with hundreds of gamers and influencers in attendance.

We also partnered with Ninja to record a special live demo integration broadcast during The Game Awards, creating massive exposure and credibility for the platform and our partnership with Xbox.

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